Electric heat tape for water pipes sales in China
Some manufacturers have previously said they sold most of their products last year to Japan, the United States and other countries, with only a handful of e-cigarettes sold on domestic platforms.The current ban on glass pipes in markets such as the us is having an impact on their sales.The policy risk of e-cigarettes is an important factor to consider for capital that has been focused on future growth and revenue.
In recent years, the tone of domestic capital has generally been characterized by two aspects: one is the pursuit of the most popular wind, and the other is the pursuit of fast money, the pursuit of short-term returns, fast cash in the entire domestic capital market.Once the wind falls and there is no profit, capital will flee the market mercilessly, as reflected in projects such as sharing live bikes.
The particularity of e-cigarette market lies in the large market potential, fast growth, high repurchase rate and profits in every link of the industrial chain.
Before the media report, e-cigarettes with a factory price of 50 yuan could be sold on the market for about 300 yuan, with a profit margin of more than 500 percent.Shenzhen can make as much as 50% profit on cool water pipes ceramic parts.
The e-cigarette market is smaller than other programs, with millions of dollars to package a small brand.In addition, the e-cigarette industry chain and component suppliers have been very perfect, they can all contract production, the entire profit path is also quite clear, which is also the e-cigarette market bears a lot of uncertain market burden, but the capital is not willing to exit this important reason.
With global bans, public comments and declining e-cigarette word-of-mouth, a capital-driven e-cigarette market may need a marketing transformation if it is to survive.Two points are made by some in the industry. One is to make clear that smoking is bad for you, rather than helping you quit.The second is to reduce advertising.The author agrees.
After all, as mentioned earlier, e-cigarettes continue to attract more consumers through fashion, quit smoking and health advertising packages, but it is important to know that whether packaged as fashion or health products, this is a taboo for cigarette products.In the global clampdown on e-cigarettes in particular, such profit-making and bottom-line marketing packages can only add to the public backlash.
Because all the traditional cigarette brands clearly show that smoking is harmful to health, the recommendation of smokers to smoke less is the protection of young people, but also the industry's moral standards and the bottom line.
In terms of capital, it is necessary to adjust investment objectives and focus in a timely manner, study policy trends, identify high-quality manufacturers according to regulations, and effectively prevent losses.The profitability and market prospect of e-cigarettes have been confirmed in foreign countries, and the potential in China is also great. However, the risk lies in the change of domestic and foreign policies, because many oil rigs manufacturers sell to foreign markets. Once the policy adjustment and trend appear in an overseas market, it will bring great uncertainty to the sales of their manufacturers.
From a domestic perspective, the implementation and standardization of national standards may be one of the trends."Earlier the economist said it would be wiser to regulate e-cigarettes than to try to eliminate them.This paper suggests that national governments should strictly control the nicotine content in e-cigarette oil and regulate the advertising methods of e-cigarettes, especially the marketing to children, taking the European Union as a reference.
From the domestic perspective, many brands are pursuing the tuyere in terms of technology, capital and resources, and lack of standards in terms of technology, capital and resources.Such copycat manufacturers can do harm to consumers' health, but they also risk being weeded out by the rules.
One possibility is that regulators might consider regulating the development of an entire industry, which could be included in the formal management of the qualifications, but also a restructuring of the market, as the entire formal market channel may not be able to accommodate so many companies.Some small businesses may have to pull out because their e-cigarette products do not meet formal qualifications and standards.
In terms of future trends, the e-cigarette industry may need to develop products that actually reduce the physical harm to smokers, and be subject to regulatory checks and oversight over a long period of time.
Overall, due to the global curb e-cigarette wind, will have a certain impact on the domestic e-cigarette regulation, but from the current industry financing news, the industry financing news is still continuing to wind, capital side can still expect the future policy may not be too strict, continue to bet is still big.
Overall, however, capital markets are likely to enter a cooling-off and wait-and-see period, and financing difficulties for e-cigarette companies are likely to become more difficult in the future.In the next period, if e-cigarette manufacturers cannot balance their income and expenditure, they will face certain capital chain risks.
Tel: +1 (702) -969-9938
Warning: Not for sale to minors.You must be 21 years of age or older to purchase our products.