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The rise and fall of e-cigarettes in China

  In fact, the invention of e-cigarettes originated in China.

  In 2003, pharmacist han li invented e-cigarettes for health reasons.

  After the birth of e-cigarettes, hanli established e-cigarette glass pipes brands such as cigarettes in the same year.If the Chinese e-cigarette might even have been the world's first e-cigarette brand, its target audience, like hanli, was a group of middle-aged smokers whose products were marketed abroad mainly to stop smoking.

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  At that time, ruyan was in a leading position in the industry and made a lot of money in just a few years. At its peak in 2008, sales reached 278 million yuan.For example, in the past two years of fireworks and firecrackers, there are also many small factories in southern China engaged in the production and processing of electronic cigarettes, frantically exporting related products to the market.

  The good news was short-lived, however, as its sales suffered a serious setback amid fakes such as the smoking effect exposed by CCTV.As the smokescreen collapsed, so did e-cigarettes in China.

  China has long had a relatively negative image of e-cigarettes, driven by false claims such as smog.

  Zhang qing believes that the early e-cigarette technology in addition to the domestic e-cigarette market resistance, has not yet reached the standard.

  First of all, the research and development technology of cigarette rod oil rigs and cigarette oil is not mature, can not fully meet the needs of smokers;In addition, a large number of early e-cigarettes were actually developed in small workshops and factories, and the lack of craftsmanship, quality control, branding, and the occasional battery explosion caused users to panic.

  It was also during this period that domestic e-cigarette manufacturers began to shift to the sea.Europe and the United States, where tobacco regulation is strict and expensive, have been a breakthrough.

  Overseas tobacco giants are also turning their attention to the market as China's e-cigarettes are exported in reverse.

  Industry leader Altria Group, for example, has its own NuMark e-cigarette company and its e-cigarette product, Markten.Renault USA, the second largest cigarette maker in the United States, operates through its subsidiary r.j.reenault steam in convenience stores.Vuse, America's third-largest tobacco maker, bought blu, America's biggest e-cigarette company, for $135m.

  In 2013, imperial tobacco, the world's fourth-largest tobacco company, bought Ruyan e-cigarettes for $75 million.

  During this period, domestic manufacturers usually play a contractual cool water pipes role.Take Avipus, an e-cigarette maker listed on the new third board.They first started OEM contracts for other brands, and then began to build their own brands, selling their products to the United States, France, the United Kingdom and other countries, and gained a certain market share for themselves.

  It is understood that the current supply and demand pattern of e-cigarettes is stable.While Europe and the United States are major markets, China produces nearly 90 percent of the world's e-cigarettes and their accessories.In shenzhen alone, which has more than 500 e-cigarette makers, companies large and small are hoping to grab a piece of the nascent market.

  It was not until around 2014 that the domestic e-cigarette market was reignited with the beginning of the adjustment of foreign tobacco market policies and the rise of the steam-ring culture.


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